Institute of Entrepreneurship

  • Creating Products to Fill Market Needs

    Entrepreneurs are visionary leaders. Students in the Institute of Entrepreneurship are nurtured to develop their vision for future tools, products, businesses, and industries. Many future jobs have not yet been created and many tools are still to be discovered. The students in the Institute of Entrepreneurship may be the ones to create the next big billion dollar idea. An example of a problem based learning scenario would be students working with the Chamber of Commerce to create an analysis of the types of businesses that Knightdale should try to attract. Students might design and conduct feasibility studies, market analysis, human resource plans, and promotional and marketing plans. Students would present their ideas to the Chamber Board and the Town Council.